What do we mean by “belts and suspenders”?

  1. Using both belts and suspenders minimizes risk. If either fails the other is able to do the job on its own. We believe in using multiple belts and suspenders.
  2. If we want to ensure awareness of something, we plan a large number of independent campaigns so that the odds are overwhelming that one will get the job done.

Category: Frequently Asked Questions

← What do we mean by “belts and suspenders”?