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- Some students will join in because their teacher is encouraging them to pledge (as a vehicle to promote motivation)
- Some will join because their parents are pushing them
- Some will join because they see older students joining it
- Some will join because they think it is “totally cool” that students of their age are in the limelight of a national effort
- Some will join due to media coverage showing other 4th graders around the country joining in
- Some will join because their friends and peers are joining
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