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- These companies are hopeful of doing a large business in the education market.
- This initiative provides a great opportunity to increase awareness of the suitability of their products/services in schools and the education community at large for a relatively low cost. (Dramatic improvement in educational results in one grade is likely to significantly increase demand for similar solutions in other grades.)
- To not be part of an initiative that has the focus of the education community nationwide would almost be the kiss of death for a company who hopes their products will succeed in that market space.
- For many manufacturers, the exposure they have in schools can enhance their general sales as parents and others become familiar with their products.
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