Why do we believe the media will endorse/help promote the initiative?


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  1. The media are always looking for feel good news to report on.
  2. We are very focused on creating newsworthy “events” (e.g. having thousands of students show up unexpectedly in front of a TV studio, having tens of thousands of snail mail letters sent to a media outlet on a single day, having a thousand coordinated student rallies around the country on a single day, etc.).
  3. Education is a preferred topic of media.
  4. Local media (including local newspapers) are always looking for good local interest stories and we plan to have local news for them regularly. An initiative like this with a strong local component could significantly increase readership/listeners/viewers.
  5. There are many in media personalities that are personally dedicated to improving education.
  6. We hope to have a number of media personalities and organizations as sponsors, advisors or advocates for the initiative before the initiative even starts.

Category: Frequently Asked Questions

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